When we looked at sweetening ingredients avoiding refined sugar, we found and tried many alternatives. Sugar itself is still cheap; the alternatives aren't. We made a vow to steer clear of anything artificial because of widespread concerns about what kind of cancer they might cause in the long term. This brought us to the decision to stick with plant based, pure sugar. These have no carb's, and cause no sugar spike for diabetics to worry about, but, some of them left us with an after-taste. In the end, we settled on using erithritol - expensive, yes; but, it's plant based and very safe for diabetics like us. You'll get no sugar spike from us!

As for fruit flavourings - again, we tried numerous, but they had either sugars we didn't want, or were just as potentially carcinogenic as artificial sweeteners are said to be. Therefore, you'll find no artificial flavourings in our products. If you want a fruit flavour, it will contain that particular fruit - be it lemon, orange, blueberry, banana...whatever!!

Good, hey?! We think so. Look at the 4 quarter cheesecake, lovingly made - takes ages, but, anything worthwhile takes time. Chocolate, lemon, blueberry and pistachio. BTW, our chocolate is homemade with 100% cocoa..